Digital Agency

Do you want to improve your advertising campaign results, reduce the cost of acquiring potential customers, and/or increase the return on investment (ROI) from Google Ads?

You are definitely in the right place!
Our team's specialty is Google advertising.

Our agency develops and implements strategies for targeted, contextual, and search advertising on Google. We help small businesses in Latvia establish a consistent stream of commercial messages to their target audience.

To do this, we use the full range of Google Ads tools, guiding users from initial interest to taking targeted actions.

Service Costs

	Cost / month	Number of queries	Number of ads	Number of campaigns	Search ads	GDN Ads	Retargeting	Analytics setup	My Business Account	Banner ads	Video ads (YouTube)
Small Business Campaign budget up to 1000 EUR	Cost / month100 EUR	Number of queriesup to 100 queries	Number of adsup to 100 ads	Number of campaignsup to 10 campaigns	Search ads	GDN Ads	Retargeting	Analytics setup	Google My Business Account	Banner ads	Video ads (YouTube)
Medium Business Campaign budget from 1000 EUR	Cost / month10-25% of campaign budget	Number of queriesup to 1000 queries	Number of adsup to 1000 ads	Number of campaignsup to 25 campaigns	Search ads	GDN Ads	Retargeting	Analytics setup	Google My Business Account	Banner ads	Video ads (YouTube)

The minimum advertising budget is 100 EUR / month.

What is Google Advertising?

Search Advertising

These ads are shown to potential customers based on key queries entered into the Google search bar that the advertiser has added to their ad campaign.

Designed for people with a specific need or problem — essentially, it is a kind of response to a user’s search query in the form of a text message.

This type of advertising is fundamental for generating “hot” traffic (people visiting the site) with an existing demand and readiness to buy.
Banner Advertising

Helps increase audience reach. It is shown on various Google partner information sites and appears as a static or dynamic banner with a commercial offer.

Ad displays can be highly customized: by social-demographic, age, and behavioral characteristics, user interests, and other criteria.

This advertising is highly effective when you need to reach a large audience to increase brand, company, or product line awareness.
Video Advertising

Video advertising creates a brand image in the viewer's eyes, engaging them with a relatively low cost per contact with the target audience.

This tool works well for increasing product recognition and creating a demand among potential customers.
Remarketing and Retargeting

Most people who visit your site typically need more than one visit to complete a targeted action (such as making a purchase).

The percentage of visitors who complete a targeted action on the first visit varies by business type but generally does not exceed 30%. What to do with the rest who just left? How to bring them back and convert them into customers? This is where remarketing comes in.

Remarketing is used to bring back users who viewed your site or interacted with your ad but did not make a purchase, as well as to encourage repeat purchases.

These users are usually more loyal, and the likelihood of them completing a targeted action is higher.

What Do We Offer?

Search Campaigns

Text ads will only be shown to users who are searching for your company or product by keywords in search engines and are ready to make a purchase.

Display Campaigns

This type of advertising allows you to display text and graphic ads on Google partner sites, as well as in Gmail and YouTube.

Remarketing

Remarketing allows you to show ads to people who have already visited your site or used your app.

YouTube Video Ads

Your video ads will be shown in YouTube ad spaces when people watch videos on the YouTube platform itself or on other sites with embedded video players.

Work Stages

Project Analysis

We familiarize ourselves with your business, study the niche specifics, analyze competitor activity, and define the target audience (TA).

Developing a Media Plan

We choose tools, create a media plan, and define objectives with you.

Campaign Creation

We set up Google Analytics, define goals in GA, and create target audiences. We draft ads, compile relevant commercial keywords, and define a list of negative keywords. Then, we launch the ads.

Optimization

After launching the ads, we analyze results and optimize the campaign objectives (automated optimization by algorithms).

Enhancement

We identify and implement additional tools and options within the system, fix any issues (if any), and adjust bids (cost-per-click, cost per conversion, etc.).

Report Preparation

We prepare and provide detailed reports on the work performed and the results of the launched Google Adwords campaigns, along with recommendations for future campaign management.

What Do You Get as a Result?

An increase in the influx of potential clients with a well-defined and established need
Your website displayed in leading positions on the first page of search results with an "ad" label
A well-thought-out advertising strategy
Continuous analysis of campaign effectiveness
Recommendations for developing your advertising strategy
Adjustment of spending levels

Advertising on Google Ads

Do you want to improve your advertising campaign results, reduce the cost of acquiring potential customers, and/or increase the return on investment (ROI) from Google Ads?

Who do we target with Google ads?

Those who are searching for your company on Google

Those who are searching for your product or service on Google

Those who have already visited your website

Those who are searching for a solution to their problem on Google